Bluesky Surges as People Seek Alternatives to X After U.S. Election

Bluesky, a rising alternative to Elon Musk's X, has seen a major surge in new users since the U.S. election.

TECHNEWS

11/14/20243 min read

Bluesky, a rising alternative to Elon Musk's X, has seen a major surge in new users since the U.S. election. As political tensions grow and many users seek new platforms free from the controversies surrounding X, Bluesky has gained over 1 million new users, bringing its total user base to 15 million. The platform is quickly becoming the go-to option for those looking for a space for open discussion without ads, hate speech, or far-right conspiracies that some say have come to dominate X.

Bluesky: A Growing Alternative to X Founded by former Twitter CEO Jack Dorsey, Bluesky has steadily gained momentum as a viable alternative to X (formerly Twitter). The platform initially launched as an invitation-only space to allow time for developing moderation tools and creating a user-friendly experience. It officially opened to the public in February and has been growing organically ever since.

The recent U.S. election, held on November 5th, triggered a massive uptick in signups as users fled X due to frustrations over its evolving policies and the ongoing presence of hate speech. In just one week, Bluesky welcomed over 1 million new users, many of whom are journalists, politicians, and celebrities seeking a fresh platform for engaging with their followers.

Bluesky’s growth is not entirely new — it experienced previous surges in user signups when X was banned in Brazil earlier this year and when X made changes to its blocking feature. Each time X made controversial decisions, Bluesky's user numbers spiked.

Why Are People Leaving X for Bluesky? Many users are unhappy with Musk's changes to X, including updates to its terms of service, controversial political stances, and his involvement in far-right conspiracy theories. Recently, X announced that lawsuits against the platform must now be filed in a Texas district court known for its conservative leanings, a move that has raised eyebrows among critics.

Well-known figures such as journalist Don Lemon have publicly announced their decision to leave X, citing the platform's increasing polarization and lack of space for “honest debate.” Lemon, like many others, has chosen Bluesky as his new digital home.

Another factor driving users away from X is the platform’s association with misinformation, bots, and toxic political discourse. Social media researcher Axel Bruns pointed out that many users, particularly those from liberal circles, are migrating to Bluesky in search of a more inclusive and less chaotic space for communication.

Bluesky vs. X: A Clear Rivalry The rivalry between X and Bluesky is becoming increasingly apparent. While X boasts about "dominating the global conversation" with record-breaking numbers of posts on Election Day, Bluesky has been quick to make tongue-in-cheek comments about Musk's political connections and controversial decisions. For instance, on Election Day, Bluesky posted that no member of its team would be sitting with a presidential candidate, indirectly referencing Musk’s rumored involvement with Donald Trump’s campaign.

Despite X's claims of record signups and posts, Bluesky's growth continues to be a strong indicator of users’ desire for alternatives. The platform’s appeal lies in its ad-free environment, user-friendly features like chronological feeds, and a community that feels reminiscent of the early days of Twitter.

Bluesky’s Future in the Social Media Landscape While Meta’s Threads leads the pack among X alternatives, Bluesky has emerged as a solid competitor, currently ranking as the third most popular microblogging platform. Its independence from Big Tech companies and its rapid user growth highlight its potential to be a long-term player in the social media space.

Bluesky’s ability to attract new users every time X makes controversial moves suggests that its growth is closely tied to Musk’s decisions. As Musk remains a central figure in politics and continues to shape the direction of X, Bluesky could further benefit from the disillusionment of users seeking a less politicized and toxic online environment.

For those searching for “Bluesky” or “Alternatives to X,” the platform is increasingly becoming the answer, offering a space that many describe as reminiscent of Twitter’s early, more community-focused days. As more people look for platforms that prioritize free expression without the chaos and divisiveness, Bluesky stands as one of the leading choices for those seeking a new social media home.